01Commissary corePantry & Provisions
Shelf-stable staples, sauces, coffee, and snack lines built for the commissary aisle — the dependable, repeat-velocity anchor of a veteran-owned grocery program.
A Network for Veteran-Owned Brands
Veteran-Owned.Buyer-Ready.Built for the Mission.
VeteransGroup.com is a curated showcase that introduces veteran-owned and service-disabled-owned brands to the buyers who shape military retail — commissaries, exchanges, base-adjacent grocery, and the partners who serve those who serve.
Get VerifiedA vetted spotlight that signals authentic veteran ownership.
Get SeenPut your brand in front of military retail category buyers.
Gain AccessReach commissary and exchange decision-makers nationwide.
Grow FasterMove from first introduction to placement, faster.
ScaleTake proven programs into new bases, banners, and channels.
Where veteran-owned brands get discovered
Real opportunities across military retail.
Most veteran-owned wins live in six program tracks. Knowing the track shapes the certification, the pitch, and the placement on shelf and online.
01Commissary core
02Exchange readyField & Outdoor Gear
Rugged apparel, packs, and everyday-carry built to mil-spec standards — a natural fit for exchange hardlines and the base outfitter who knows the difference.
03Mission readinessHealth, Wellness & Recovery
Supplements, hydration, recovery, and personal-care lines formulated by operators who understand readiness, resilience, and life after service.
04Daily ritualCoffee & Roastery
Veteran-founded roasters and ready-to-drink programs — one of the fastest-growing veteran-owned categories and a proven gateway onto the shelf.
05Premium adjacencySpirits, Beer & Beverage
Distilleries, craft brewers, and non-alcoholic founders with a service story — premium beverage programs for the class-six and on-base retail set.
06Partner buildersService & Support Programs
Hiring pipelines, supplier mentorship, and transition-to-business resources that strengthen the whole veteran-owned ecosystem, not just one SKU.
Verified Veteran ProgramsCurated assortments confirmed for authentic veteran and service-disabled ownership.
Salute & Support HeadquartersSeasonal sets, end-caps, and displays built for Military Appreciation and Veterans Day occasions.
Real Solution CenterCertification, price, and placement guidance from operators who know the base channel.
600+Veteran-owned brands in network reach
500+Commissary & exchange outlets served
20+Military retail & DLA channels
Inside the Network
Your direct line to military retail.
Our core showcase channels — and the broader Conzumables network — connect veteran-owned brands with the right buyers, departments, and procurement paths. A better way for those who served to get seen.
On-Base Retail
- Defense Commissary (DeCA)
- Army & Air Force Exchange
- Navy Exchange (NEX)
- Marine Corps Exchange
- Coast Guard Exchange
Adjacent Channels
- Base-Adjacent Grocery
- Class Six Stores
- Veteran-Owned Retail
- First-Responder Outlets
- Patriot E-Commerce
Procurement
- Direct Store Delivery
- DLA Troop Support
- Authorized Distributors
- Redistribution & 3PL
Other Topics
- Category Management
- SDVOSB Certification
- Slotting & Set Fit
- Salute Programs
- Funding Veteran Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
The Featured Brand
Real founders. Real service. Real shelf stories.
Every season the VeteransGroup showcase features a curated slate of veteran-owned makers — documented like a proper brand dossier and packaged into a buyer-ready spotlight. It is the easiest way for a category manager to scout authentic, mission-driven brands without leaving their desk.
What every featured brand gets in the showcase
Verified Dossier
A vetted profile that confirms veteran ownership and frames the brand story.
Buyer Brief
A short-format read built for category managers scouting on the go.
Product Notes
The substance — ingredients, build quality, claims, and the readiness angle.
Pack & Price Read
Section-fit guidance on pack, price, and the format that wins placement.
Set-Fit Snapshot
Where the brand lands in the planogram and the adjacencies that lift it.
Sampling Kit
A staged demo and sampling plan to move from page to placement.
Sourcing Story
Provenance and supply chain told the way base buyers want to hear it.
Momentum Snapshot
Velocity signals and pilot results that make the buy easy to approve.
One network. Endless discovery.Serve. Verify. Feature. Connect. Place. Grow.
The team behind the network has
100+ Years
in the business
A legacy of service. A future of opportunity.
Four generations of grocery, distribution, and brand building — and a bench of veteran operators — now pointed at the next wave of veteran-owned brands.
A Base Trading Post
Our story starts at a small base-side trading post built on duty, community, and a commitment to stock the brands that troops and families could trust.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic companies in consumables, merchandising, and shopper engagement across the retail landscape.
Veteran-Owned Brands
Co-founders and mentors to veteran-owned brands — helping operators take a service story from concept to shelf.
Built to Scale
Today we run our own showcase network and distribution, helping veteran-owned brands get discovered and to market everywhere the community shops.
Retail ExpertsDeep expertise across commissary, exchange, and civilian channels.
Brand BuildersProven success developing and scaling winning veteran-owned brands.
Distribution PowerOur network. Your advantage. National reach, base-level touch.
Relationships That LastBuilt over decades. Anchored in service.
Building a stronger veteran economy. Together.
Key trade associations & trade shows.
Uniting founders, suppliers, and buyers across the veteran-owned business community to promote opportunity, growth, integrity, and a stronger tomorrow for those who served.
Veteran Business
Mission. Merit. Momentum.NaVOBANVBDCVetBizIVMFBunker Labs
Military Retail
Serving those who serve.ALA CommissaryAAFES PartnersNEXCOMAbilityOneDLA Troop Support
Mission & Impact
Better for people & community.Hiring Our HeroesWounded Warrior AlliesVFW FoundationTeam RWB
Leading trade showsNational Veteran Small Business CoalitionCommissary Industry ExpoMilitary Retail SummitFancy Food ShowVetrepreneur Forum
Retail Formats (Channels)
Connecting veteran-owned brands to distribution.
The Conzumables showcase network helps brands, retailers, and operators navigate military and civilian channels by aligning the right veteran-owned brands with the right formats for growth.
Military Retail
- Commissaries (DeCA)
- Army & Air Force Exchange
- Navy Exchange
- Marine Corps Exchange
- Coast Guard Exchange
Grocery Retailers
- Kroger
- Albertsons
- Publix
- H-E-B
- Sprouts
Mass & Club
- Walmart
- Target
- Costco
- Sam's Club
- BJ's
Distribution & Procurement
- DLA Troop Support
- Sysco
- US Foods
- GFS
E-Commerce & Digital
- ShopMyExchange
- Commissaries.com
- Amazon
- Patriot DTC
- Instacart
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — base by base, state by state. We have the channels, the relationships, and the distribution power to put your veteran-owned brand in front of buyers everywhere the community shops.
50States covered
100+Years of combined experience
8Retail channels served
On DutyNew features every season
Get your brand in the network
Building a veteran-owned brand?
Send your category, certification status, target banners, and current pilot status. The showcase team responds with a section-fit read, a featured slot, and a clear path to placement.